SEO (search engine optimization) is an essential part of digital marketing, and content marketing in particular. The purpose of SEO is to be visible on search engines such as Google and drive traffic to a website. There are several different methods, and also many opinions on how to do it in the best possible way.
Looking for someone to help out with Swedish SEO? Well, you’ve to come the right place! I’m a digital marketing professional from Sweden with dual language skills and competence in both SEO and copywriting. I can plan, create, translate, refine, proofread and/or publish SEO content in Swedish. The same goes for English language content.
Stefan Nordström
Freelancing digital marketing consultant
10+ years of in-house and freelancing experience
Expertise: Content marketing, SEO, copywriting, localization, translation, newsletters
My answer to that question is definitely “no”. International and/or multi-language SEO is tricky, and it’s not just about the language. You need a good understanding of the market, which requires a local expert. Swedish SEO can’t be handled by Google Translate, AI or a content mill. To rank high and drive business, you need a Swedish SEO expert that can deliver quality in every step of the process.
Simply put, your Swedish SEO freelancer or agency needs to have things like this in mind:
The Swedish SERP landscape (e.g., local media, directory dominance, small-market competition)
Local linguistic nuance (dialects, idioms, tone)
Search intent differences between Swedish and English-speaking users
The role of Swedish keyword variants, plural/singular, compound words, and Google’s language modeling.
I can help you create everything from blog posts to landing pages and product pages with an informative, persuasive native Swedish tone.
Organic and paid SEO
Search engine optimized content is primarily designed organic visitors from Google to your website. Organic visit means a “deserved” visit, when your website is ranked high by a search engine because of their content. This article will focus on organic traffic.
How do you rank high on Google?
A search engine has an algorithm that does its best to find and deliver the most relevant content. It is important to create content that meets Google’s definition of quality. This is something that is constantly changing, which means that those that work in SEO must do their best to keep up with the updates.
The trend is towards an increasing focus on usability and behavior rather than specific keywords. It’s great to start with a keyword analysis and create good metadata. A website that visitors like to use is even more important. Don’t forget to think about adapting your content for long-tail keywords.
To rank high on Google in Sweden
The difference between being number one or two on Google is huge. Assuming Ignite Visibility’s 2017 report you lose over 50 % of their traffic for a term when going from place one to place two. In some cases, these rankings differences determine a company’s whole profitability. The highest ranked pages on Google usually has good information and professional search engine optimization.
Because of that, the small details may be decisive as to who actually is at the top. SEO yesterday and today for a long time was the search engine optimization of the so-called “direct match”; it was beneficial to write content that directly coincided with what was searched for. Sub-headings could usefully for example be renamed to exactly what it was searched the most on the Google.
Today, SEO is more about the Google calls search intention. It is important to provide the content that is most relevant to the search. In practical terms, this means an increased focus on readability and usability. Responsive design and UX design is increasingly central to rank highest.
Swedish SEO experience
My experience in SEO extends to working for several companies in Sweden. I’ve been in pharmaceuticals, loans, insurance, gasoline and several other fields. I’ve also extended my SEO knowledge by working as a digital marketing freelancer since 2019.
Finding the right person to perform services in an unfamiliar language can be tricky. That’s why I’m offering my SEO and digital marketing services pertaining content in Swedish.
Swedish SEO services
Here you can read more about the specific SEO services I can offer in Swedish and/or English.
SEO copywriting
My most common digital freelance service so far is SEO copywriting; writing texts that ranks high on Google and drives new business through websites. I can do these projects in Swedish, English, or both. Quality SEO copy is a long-term investment that keeps on paying off, since it drives free organic traffic to your site over and over again.
SEO strategy
To be successful in SEO, you often need to work out a strategy, looking at target groups, behaviours and other unique variables. I can help you find the right way to find the maximum amount of digital customers. And maybe more importantly in this case, adapt your SEO to the needs of the Swedish market.
SEO research
Search engine optimization is a field that requires research. First off, I’ll need to dive into the topic at hand to learn more about what information people search for. Based on that, along with analysing the competitors, I can give a recommendation on which content to make.
SEO refinement
Search engine optimization is a long-term commitment. Content is never perfect, and it needs to be analyzed and improved over time. I can take a look at your existing website, Swedish or English, and tell you how it’s performing.
”Working with Stefan made everything content and SEO related a real pleasure and a breeze! I had the honor of leading a small team of talented copywriters, Stefan being one of them. Stefan successfully managed to improve traffic on our Swedish sites with his seamless copywriting combined with his extensive knowledge of SEO.
Personally, his expertise was a great inspiration and teaching for my own SEO journey.”
/ EcoTree, International SEO and content marketing client
Why should you choose a Swedish SEO freelancer over an agency?
Agencies usually handle multitudes of clients and juggle many projects. If you choose one freelance consultant, you get personal service and a deeper understanding of your content and your business. This is key in SEO and content marketing. Hire me for your Swedish SEO projects. Let’s get started!
