Looking for a Swedish copywriter? You’ve come to the right place! I’m a Swedish native with digital marketing expertise, creating compelling copy with high-level research and SEO focus. If needed, I’m also proficient in English copywriting. Here you can lean more about my skillset and experience.
Stefan Nordström
- Freelancing digital marketing consultant
- 10+ years of in-house and freelancing experience
- Expertise: SEO, copywriting, newsletters, social media, content marketing
- LinkedIn | Mail | Instagram
Swedish copywriting with experience from many business areas
Over my career in digital marketing, I’ve been a copywriter in many different niches and fields. I’m eager to explore new ones, and I’m always comfortable researching and learning about new topics. Some of my previous experience includes:
- Medical copywriting (symptoms, diseases, cures)
- Pharma copywriting
- Insurance copywriting
- Finance copywriting (loans, crowdlending, crowdfunding)
- Vehicles and fuel copywriting (gasoline, car inspections)
I’ve also been a copywriter in English in most of these fields. I am equally comfortable being a copywriter in both languages, so it’s perfect if you need copywriting in both Swedish and English for a multi-lingual website.
Long and broad experience
I’m more than simply a copywriter or content writer. I have years of digital marketing experience, working both in-house and as a freelance consultant.
It gives me an edge and adaptability most Swedish copywriters lack, as I’ve worked in many different industries and dynamics.
Native Swedish copywriter
As a native Swedish speaker and writer, I can guarantee natural language localisation and content production adapted your specific voice and target group.
In the era of direct translations and AI slop, this is a big advantage, both in the eyes of search engines and potential customers.
Flexible delivery and partnership
I can usually deliver fast and flexible work, and I’m willing to invoice monthly or by project. Long-term partnerships are always preferrable, as I can deliver better quality once I get to know a business.
I’m a premium alternative, but that also means that I will deliver premium content. It is an investment.
Why a Swedish copywriter?
But do you really need a dedicated Swedish copywriter? Isn’t Google Translate, AI (ChatGPT), or a cheap content mill good enough? No, definitely not. To create high-quality content for your specific audience, you need someone with an understanding for the local market. Drawing the audience in and converting them is about saying exactly the right thing, at the right time. This is not something you will get when cutting corners. Have a native Swedish copywriter create your blog posts, landing pages and product pages.
Why skip platforms like Fiverr and Upwork when hiring a Swedish copywriter?
It’s easy to find a Swedish copywriter on a commodified platform, such as Fiverr or Upwork. But what are the downsides, and why should you choose to hire a freelancer directly instead? Have a look at my takes on Fiverr and Upwork, respectively.
| Factor | Fiverr | Upwork | Hiring direct |
| Fees | High (both sides) | Medium | None |
| Communication | Restricted | Moderate | Open |
| Flexibility | Limited | Good | Full |
| Trust system | Platform-based | Platform-based | Personal/professional |
| Quality control | Often low/mixed | More curated | Fully within your control |
| Ideal for | Quick, cheap gigs | Professional freelancers | True business partnerships |
Tonality and brand voice
The way a company presents itself on its homepage or social media is its voice and personality. I always make sure to do the research, finding the right voice for the company, product(s) and target groups. Sometimes it’s more sales-oriented, sometimes it’s more factual. The important part is to do the research.
Swedish SEO copywriter
As I am also a professional in SEO (search engine optimization), you can be assured that the Swedish or English material I produce as a copywriter or translator for the web will drive as many visitors as possible.
Many copywriters are simply copywriters, which can be a disadvantage when writing texts for the web with the intent of driving visitors and making sales. I know the things you can do to optimize the material and make it rank as high on Google and other search engines as possible.
” Stefan has been a copywriter for my company “EcoTree” for almost 2 years, during which he has been very active in the following fields:
EcoTree, Swedish copywriting freelance client
– Localising all our website content into Swedish , for both our B2C and B2B audience
– Localising some posts & ads on social media into Swedish
– Localising our newsletter content into Swedish, creating engaging and inspiring content for our blog section, on a wide array of topics within sustainability and nature-based solutions (NBS)
Stefan has produced highly attractive content, often ranked as the most engaging among our various available languages. His tone of voice was always spot-on and adapted to our 2 main audiences (individuals and businesses), and his high level of attention to SEO performance has proven to be very efficient for our brand awareness and overall online traffic. “
Freelance copywriter niches
As a freelance copywriter, I’m willing to research and dive into almost any topic or niche. But if you’re a complete generalist, you’re good at nothing – isn’t that what the marketing books say, at least? I’ve narrowed it down to six niches where you can consider me a specialist content creator:
- Pharma
- Health and nutrition
- Finance
- Travel
- Music
- Digital marketing
Pharmaceutical copywriter
Since I’ve spent the majority of my career as an employee in pharma, it’s only natural that it’s my main niche. It’s hard to find a therapy area I haven’t touched upon digital content in at this point, and I’ve done everything from site copy to newsletters for both the public and health professionals.
Read more about my experience as a pharmaceutical copywriter ->
Health and nutrition writer
As a freelancer, I’ve been working a lot as a nutrition writer, helping supplement companies provide informative and selling information about vitamins, minerals, and much more. Nutrition and overall health has definitely become home turf for me, and I’m always looking for more clients in this field.
Finance writer
Finance is another niche that I have plenty of experience in, both as an digital marketing expert and a freelance copywriter. More specifically, I’ve created content about loans, insurances, fintech, personal finance and much more.
Travel writer
As a location-independent freelancer, I have traveled a lot – and like so many other travelers, I love to write about it. If you’re looking for pieces on different destinations or scoops on different aspects of traveling, I’m your copywriter.
Music writer
One of the reasons I became a freelance copywriter was to have more time for my music. As an underground musician, I have a lot to offer anyone looking to create content about music; everything from songwriting and promotion to the life-style realities.
Digital marketing copywriter
Last, but not least, I have created a lot of content about digital marketing. It’s, after all, what I’m educated and most experienced in. If you’re looking for a copywriter to help you grow your digital marketing business through content, you’re in the right place.
Looking for a Swedish copywriter?
Convinced that I am the right person for your Swedish copywriting? Great! The easiest way to contact me is to add me on LinkedIn or e-mail me at nordstromstefan86@gmail.com.