My latest blog posts about copywriting.
Being paid per word is one of the ways for copywriters to charge clients. But is it a good idea? What are the pros and cons? Here are my thoughts and experience as a copywriter when it comes to being…
A good copywriter might be hard to find, but there are things you can do about it. Sometimes it’s not about finding a good copywriter – it’s about finding the right copywriter for your communication and niche. Due diligence can…
Big challenges for our planet means that more and more companies are working with environmental messages and sustainability in digital marketing. But how do the challenges look like? How should you communicate sustainability in digital marketing, and - maybe more importantly - how should you not do it?
Finding a natural voice reader (text-to-speech, TTS) was a big step forward for me as a copywriter and content creator. Especially when it came to my process. More than big enough for me to write about and share in this…
A nutrition writer is an expert on writing about health, foods, vitamins, minerals and bordering topics. There seem to be more and more of us, as healthcare information and business increasingly moves to the web. But how do you become…
An SEO copywriter is a writer with expertise in both SEO (search engine optimization) and copywriting. But why do you need one? Isn’t it enough to hire an SEO professional or a really good copywriter to achieve your digital business…