Are you looking for a Swedish copywriter on Upwork? Great! Hiring an experienced native-language copywriter with a good resume is always a good idea to create quality text and content. But you don’t need Upwork to find a Swedish copywriter of the highest calibre. This is why you should hire one directly instead.
Stefan Nordström
- Freelancing digital marketing consultant
- 10+ years of in-house and freelancing experience
- Expertise: Content marketing, SEO, copywriting, localization, translation, newsletters
- LinkedIn | Mail | Instagram
Why hire a Swedish copywriter on Upwork?
Fiverr’s 2024 Independent Workforce report shows that 52% of independent professionals use Upwork. Sure, this number is general, but it means that there are likely many active Swedish copywriters on the platform. You can probably find what you’re looking for, if you’re allowing it to come as a price. According to me, this price is not necissary. Let’s have a closer look at why it’s better to hire a copywriter directly than finding one on Upwork. Explore my Swedish copywriter background here.
3 major downsides to Upwork
| Factor | Fiverr | Upwork | Hiring direct |
| Fees | High (both sides) | Medium | None |
| Communication | Restricted | Moderate | Open |
| Flexibility | Limited | Good | Full |
| Trust system | Platform-based | Platform-based | Personal/professional |
| Quality control | Often low/mixed | More curated | Fully within your control |
| Ideal for | Quick, cheap gigs | Professional freelancers | True business partnerships |
There are several downsides to hiring a Swedish copywriter on Upwork, compared to doing it directly.
1. Unnecessary fees and middlemen
As of writing this in October 2025, Upwork charges a 5% client fee on each payment and a 10% flat freelancer fee. When we work directly, you avoid platform fees — meaning your budget goes entirely to quality work, not middlemen. Spend your money on talent and results, instead of admin fees.
2. Restrictions
Freelance platforms also have restrictions on off-platform contact. This can become a hurdle, as many digital marketing and content-related projects require meetings and Slack communication. It can be a frustration, and also something that limits the value your freelancer can provide your company. Avoid this by hiring your freelance directly instead of on Upwork.
3. Lacking flexibility
A third downside to hiring a Swedish copywriter on Upwork is flexibility. The platform is made for one-off gigs, but happens when the gig turns into an iterative, creative, or strategic process? Many of my freelance clients are long-term ones that I invoice monthly, which usually is more smooth than defining and invoicing each “gig”. I prefer long-term clients to one-off gigs, since I can get involved, build an understanding and really make a difference for the business.
Stefan has worked as a digital marketing consultant with us at AddSecure for several years. He has written blog posts, published and optimized content in WordPress, and managed and participated in international localization projects.
/AddSecure, previous Swedish copywriting client
The collaboration has worked very well, and has been both structured and efficient. We definitely recommend Stefan if you are looking for an extra resource in digital marketing in the short or long term.
Need help with Swedish copywriting or other digital marketing tasks?
Have I convinced you to hire a Swedish copywriter directly, instead of using Upwork? Great! Get in touch with me by adding me on LinkedIn, sending me an e-mail or filling out a contact form. Learn more about me by checking out my previous freelance clients.